Ideas Factory/ the foundry

29 on the go · 3 materials
nothing here is finished

Market Row on a winter evening after rain, looking south, the setts and paving wet and reflecting every light. On the south side, left to right: Ironside Boxing Club, Fletcher's Range, Midland Bank with a bracket clock, Blockbuster's lit blue box sign with yellow lettering, The Regal with its red REGAL blade sign and a marquee of chaser bulbs, and Our Price on the corner. The upper floor windows glow warm, and LED lines run along the edges of the floating roof plates. In front, the round stone water bowl, lit benches and bare birches with the last yellow leaves, against a deep blue sky.

← the floorif / 075·Real things·rendered

Hidden High Street

A quiet row of cottages on the North Yorkshire coast that hides a private street of nineteen shopfronts: a cinema, a pub, a video shop, a bank with a real vault and a bar behind a bookcase.

drawing075made ofdrawing sheetplates16drawn6 Nov 2026houseunbuiltplanscosts

The sheet

the card's own material, at page scale

drawing 075 / Real things

Hidden High Street

statusrendered
drawing075
sheets16
revP
issued6 Nov 2026
updates15

The brief

rendered · rev P

You arrive at a calm row of cottages on the North Yorkshire coast. Go through the front door, or drive through the coach house, and you step out into a lit high street that belongs only to you: a cinema, a pub, a video shop, a bakery, a bank with a real vault, and a secret bar behind a bookcase.

This is Hidden High Street: model rev Q, plans rev B, renders and interiors to 6 November 2026. A pure concept, with no real household behind it, on a flat site, sized by the rooms it ended up holding.

the idea

The house is a closed ring, about 52 × 48 m, two storeys over a basement, round a courtyard 34 × 28 m open to the sky. The courtyard is a street called Market Row. Every room on the ground floor has a shopfront onto it with a working door, so the plant room is an ironmonger's and the pantry is a corner shop.

Footprint about 52 × 48 m
Courtyard 34 × 28 m, open to the sky
Shopfronts 19 on Market Row
Rooms designed inside 28
Inside about 3,400 m², over three levels
Rough build cost £18m to £29m, 2026

Three rules hold it together.

  • Every ground floor room has a shopfront on the street, even the plant room and the pantry.
  • The courtyard is sealed. From outside, the only way in is through the house or the garage.
  • Six hero shops keep their own era. The Regal, Blockbuster, Trattoria Lucia, Our Price, Midland Bank and Texas Homecare. Everything else is calm limestone and bronze, so the heroes stand out.

outside

A quiet row that gives nothing away. Each side breaks into three house sections in pale sandstone or white lime render, stepping up and down so the row reads as separate houses, with gables showing where the slate roofs step. The four corners are charred timber under pale zinc. Windows are modest squares in deep bronze reveals, with oak slatted screens parked beside them on bronze tracks.

The detail is in the stone: dressed quoins, a plinth all round, copings and kneelers up every stepped gable, stone heads and sills. Bronze gutters, zinc caps on the two chimneys, a deep plain stone door surround with a bronze canopy and lantern, and a stone coach house with arched oak cart doors, iron strap hinges and a datestone reading MMXXVI. Round it all, dry stone walls, a gravel forecourt, a flagged path between low bronze bollards, and wildflower meadow.

market row

Milan made modern, with six heroes. A classical ground floor of honed limestone pilasters and a carved cornice frames each shop, under a slim bronze and glass canopy with an LED edge. Above it, a crisp Portland limestone grid of fins with deep-set bronze windows, a band of clerestory glass, and a thin floating roof plate overhanging the street by about 1.8 m. The slate roofs stay visible behind, so from the courtyard the upper floor reads as flats over shops.

Underfoot, grey granite setts laid in fan arcs, with pale granite pavements: 3 m wide, and 5 m on the sunny north side for cafe tables. A 4 m road loops in a U from the garage for the one car that comes in. In the middle, a square with a low round stone water bowl, silver birches and long backless benches. Slim black lamps, copper rain chains into granite troughs at the four inner corners, a red phone box by Blockbuster and a Market Row street plate by the drive-through.

Side Shops, in order
North, full sun The Albion Lounge, The Crown & Anchor, Fairbairn & Vine, Trattoria Lucia, Hartley's Bakery
East Northgate Stores, Kingsway Motors, Ashworth Ironmongers
South Texas Homecare, Ironside Boxing Club, Fletcher's Range, Midland Bank, Blockbuster, The Regal
West Our Price, Lowther Gallery, Abbott & Sons, Market Row Baths, Marlowe & Pike

Our Price, Midland Bank, Texas Homecare and Blockbuster are names of closed real chains, signwritten in this design's own lettering and colours. No real logos are used. The Kingsway Motors plaques name defunct British marques in plain lettering. Many dormant names are still registered trade marks, so a real build would check the UK IPO register first. A private house is not use in the course of trade, which keeps the risk low; copying a logo, which is artwork, is the riskier part, and genuine salvaged vintage signs are a legitimate alternative.

below the street

A 7 m square lightwell drops 4.5 m from the north-west of the courtyard to the florist's garden, with a full glass wall at the bottom into the pool hall. Around it, under the street: the spa, the speakeasy behind the library bookcase, the vaulted wine cellar, the Midland Bank vault, and Fletcher's Range, an 18 m archery lane with a 10 m air rifle line. The back lift reaches every level.

the parts

  • Shops. A page for each of the nineteen fronts on Market Row, in order round the street: what it really is, its front, its width and the room behind it.
  • Behind the fronts, below the street and upstairs. The 28 designed rooms: twelve behind the shopfronts, six in the basement and ten on the first floor. Hero shops keep their era inside; the pub, pool, spa, kitchen and main suite are calm and modern; each upstairs room has a character of its own. Each page has the full specification and the image prompt.
  • Floors. The three plans, with what is on each level.
  • Render kit. The thirteen exterior renders, each with the model screenshot it was given and the prompt.
  • Cost and building it. The rough cost and what a real build would need.

the model

The model below is the design's working model, rev Q, rebuilt on the site's shared stage. Every room's floor area in these pages comes from it. Its first five views are the pack's own; the next thirteen are the cameras the render screenshots were taken from, so each render can be held against its view. Labels name every shop, and with the upper floor lifted, every room upstairs. Show basement takes the street away to show what is under it.

the renders

Thirteen exterior renders and 28 interiors, made with AI image generation from screenshots of the model, so details drift. The model and the plans are the reference.

The second round of exteriors held the shop order in every street view but the east side, where The Crown & Anchor and Hartley's came out on the corners. The car in car arriving drifted towards a recognisable maker's grille, the phone box by The Regal came out as a plain red cabinet, and the water bowl in west side grew a fountain. The south side still shows a boxing ring in the gym, which was dropped after it was rendered.

Among the interiors, the gym's ring looked far too big for a 6 × 7 m room, which is why it went; the range shows three targets for two lanes; and the maker space, barber, gallery and snug look out onto brick streets or trees instead of Market Row's limestone fronts.

Three things to watch in the next round: the limestone grid upstairs can read like an office or hotel front, the courtyard as a whole can read like a retail outlet village, and the charred slatted screens over the corner windows read like bars from outside.

The plates

16 · lift any one out
Market Row on a winter evening after rain, looking south, the setts and paving wet and reflecting every light. On the south side, left to right: Ironside Boxing Club, Fletcher's Range, Midland Bank with a bracket clock, Blockbuster's lit blue box sign with yellow lettering, The Regal with its red REGAL blade sign and a marquee of chaser bulbs, and Our Price on the corner. The upper floor windows glow warm, and LED lines run along the edges of the floating roof plates. In front, the round stone water bowl, lit benches and bare birches with the last yellow leaves, against a deep blue sky.
01 · Market Row on a winter evening after rain
The north side from the approach on a bright spring morning, the sea a thin line on the left. A long two-storey row of joined houses: a white lime-rendered middle house with an oak front door under a bronze canopy, buff sandstone houses either side with oak slatted screens parked beside square windows, slate roofs stepping up and down between them, and a charred black timber block at each end under a pale zinc roof. One slim stone chimney. A dry stone wall with gate piers, a flagged path lined with low bronze bollards, and a wildflower meadow of thrift and gorse in front. Nothing shows from outside that there are shops within.
02 · The north side from the approach on a bright spring morning
Aerial view from the south-west in early autumn sun, with the North Yorkshire coast, cliffs and sea beyond. A closed square ring of two-storey houses with slate roofs that step between sections, sandstone and white render walls, and charred timber corner blocks under pale zinc. In the middle, hidden from every side, the courtyard: a paved square with trees, a water bowl, the sunken lightwell and the trattoria's red striped awning. Two arched cart doors in the stone coach house on the east side open onto a gravel drive. Dry stone walls, a meadow and a few trees round it.
03 · Aerial view from the south-west in early autumn sun
Market Row on a high summer afternoon, looking north-west across the square. A paved square with a low round stone water bowl, three silver birches and long backless timber benches, set in grey granite setts laid in fan arcs. Behind, the north and west sides: a ground floor of limestone pilasters and dark bronze shopfronts with lit fascias, Lowther Gallery, Abbott & Sons Barbers, Market Row Baths, Marlowe & Pike Booksellers, The Albion Lounge, The Crown & Anchor, Fairbairn & Vine Wine Merchants, Trattoria Lucia under a red and white striped awning with tables out, and Hartley's Bakery. Above, a pale limestone grid of tall bronze windows, a band of clerestory glass and a thin floating roof plate, with slate behind.
04 · Market Row on a high summer afternoon
The Regal at dusk, close up. A cream Art Deco front with fluted fins and a black plinth, a tall red REGAL blade sign, a black marquee reading NOW SHOWING under a row of chaser bulbs, a round glass ticket booth in the lobby and lit poster cases. Blockbuster's blue sign and the red phone box are at the left edge, and Our Price's black fascia with records in the window is on the right. Wet paving, a slim black lamp post and the limestone grid of the upper floor above.
05 · The Regal at dusk
Blockbuster at dusk after rain. A deep lit blue box sign with yellow BLOCKBUSTER lettering and a yellow strip, a white shopfront with the window full of colourful generic film posters and racks of cases, a red OPEN sign in the door and a blue returns box beside it. Midland Bank's navy front and a bracket clock are on the left, a red telephone box at the kerb and The Regal's REGAL blade sign and marquee on the right, under the glass canopy and the limestone upper floor.
06 · Blockbuster at dusk after rain
The north side at sunset, looking east along the pavement. The Albion Lounge, The Crown & Anchor and Fairbairn & Vine Wine Merchants in dark bronze fronts with lit fascias and glimpses of bar and bottles inside, then Trattoria Lucia with its red script fascia and red and white striped awning, then Hartley's Bakery. Bistro tables with green chairs and candles along the wide pavement, a bay tree in a pot, a menu board, granite setts in the foreground and the limestone grid and floating roof above.
07 · The north side at sunset
A frosty winter morning at Kingsway Motors. A long frameless glass showroom front under a backlit charcoal KINGSWAY MOTORS fascia, with five small brushed-metal plaques above the glass reading BRISTOL, JENSEN, ALVIS, DAIMLER and ARMSTRONG SIDDELEY. The middle bay is open, and a dark green modern coupe with its headlamps on rolls out over the frosted setts, with the oak cart doors of the coach house open behind it and low sun beyond. Classic cars on the polished floor either side, a MARKET ROW street plate, frosted birches and benches.
08 · A frosty winter morning at Kingsway Motors
Looking down into the sunken lightwell from the courtyard on a spring day, over a glass balustrade with a bronze top rail. A square well of pale stone walls drops to the florist's garden: raised beds of white hydrangeas, tulips, ferns, bluebells and daffodils, and two small blossoming trees. At the bottom of the far wall, a full-height glass wall looks into the pool hall and the blue water of the pool. Granite setts, the water bowl and benches above, with Lowther Gallery and Hartley's Bakery in the distance.
09 · Looking down into the sunken lightwell from the courtyard on a spring day
The north side straight on from above the courtyard, in summer sun. Five shopfronts left to right: The Albion Lounge, The Crown & Anchor, Fairbairn & Vine Wine Merchants, Trattoria Lucia with its red and white striped awning, and Hartley's Bakery, with cafe tables along the wide pavement. Above, the upper floor of tall bronze windows between limestone fins, a clerestory band and floating roof plates, and three slate roofs stepping, with one chimney. The lightwell's glass balustrade is in the lower left and the water bowl at the foot.
10 · The north side straight on from above the courtyard
The east side straight on from above the courtyard at golden hour. Northgate Stores, then the long glass front of Kingsway Motors with its five marque plaques and the open middle bay showing the arched cart door to the outside, with classic cars inside, then Ashworth Ironmongers with tools in the window. The Crown & Anchor and Hartley's Bakery have drifted onto the two corners, where Hartley's and Texas Homecare should be. The water bowl, benches and birches in the foreground.
11 · The east side straight on from above the courtyard at golden hour
The south side straight on from above the courtyard in autumn sun. Left to right: Ashworth Ironmongers on the corner, Texas Homecare with a red fascia and a part-closed roller shutter, Ironside Boxing Club showing a boxing ring through the window, the narrow fronts of Fletcher's Range and Midland Bank with a bracket clock, Blockbuster's blue sign, the red phone box, The Regal's marquee and blade sign, and Our Price on the far corner. Three slate roofs step above the limestone upper floor, with a chimney.
12 · The south side straight on from above the courtyard in autumn sun
The west side straight on from above the courtyard on a summer evening. Left to right: The Regal's blade sign on the corner, Our Price with a giant record on a bracket, Lowther Gallery with paintings on easels, Abbott & Sons Barbers with a barber's pole, the narrow Market Row Baths with a teal-lit stair going down, and Marlowe & Pike Booksellers lined with books. In front, the sunken lightwell planted with flowers behind its glass balustrade, and the water bowl, which has sprouted a fountain jet that is not in the design.
13 · The west side straight on from above the courtyard on a summer evening
Ground floor plan, drawing HHS-101 rev B, 1:200 at A3, north up, with a 10 m scale bar. A ring of rooms round the open courtyard. Along the north: the Albion Lounge, a WC, the Crown & Anchor, the Fairbairn & Vine wine cellar stair, the kitchen with Trattoria Lucia's dining for 12 in front, Hartley's Bakery, the back kitchen, the main stair and a store, with the hall and front door in the middle of the outside wall. Down the east: Northgate pantry, the four-car garage with the coach house cart doors and the drive-through bay, and Ashworth plant room. Along the south: the cinema for 12 with its foyer, Blockbuster with its hidden stair, the narrow Midland Bank and range stairs, the gym with changing, the stair and lift, and the Texas Homecare workshop. Up the west: Our Price studio, Lowther Gallery, Abbott & Sons barber, the baths stair and the Marlowe & Pike library. A corridor runs round the outer wall. In the courtyard: the pavement with cafe tables, the granite sett road, the square with its water bowl, and the sunken lightwell 4.5 m down.
14 · Ground floor plan
First floor plan, drawing HHS-102 rev B, 1:200 at A3, north up. A ring round the open-to-sky courtyard. Along the north: the social room with kitchenette and bar, the dressing room, the main bedroom and sitting room with a balcony onto the courtyard, the main bath, the laundry, and the main stair and linen. Down the east: the snug and the music room. Along the south: guest 1, guest 2 and guest 3, each with an ensuite and a Juliet balcony, the stair and lift with a landing, and the Blockbuster games lounge. Down the west: office 1, office 2, the maker space and the sim rig room in the corner.
15 · First floor plan
Basement plan, drawing HHS-100 rev B, 1:200 at A3, north up, with the courtyard above shown dashed. In the north-west: the speakeasy with a bookcase door from the library above, the back door passage to the wine cellar and tasting room, the spa with sauna, steam and treatment room, the baths stair and baths hall, the florist garden open to the sky behind a glass wall, and the swimming baths with a 9 by 5 m pool and the pool plant. In the south-east: the bank vault, the bank stair, the range stair, the lift, and Fletcher's Range, an 18 m lane with a 10 m air rifle line and targets at the east end.
16 · Basement plan

The model

drag to turn it · built from the drawings
Screenshot of the 3D model from high above to the south-east, in flat colours on a pale green ground: the closed ring of stepped slate roofs and charred timber corners round Market Row, with the shopfronts, the square, the water bowl and the lightwell inside, the coach house on the east side and the drive and front path running off it.

the model loads as you reach it

The behind the fronts

12 · each has a page of its own

The below the street

6 · each has a page of its own

The building it

3 · each has a page of its own

The cost

1 · each has a page of its own

The floors

3 · each has a page of its own

The render kit

13 · each has a page of its own

The shops

19 · each has a page of its own

The upstairs

10 · each has a page of its own

The log

15 updates

A rough cost check: about £18m to £29m all in, at 2026 prices, before land, furniture, cars, wine and collections. The gym's boxing ring goes, for bags, a speed bag, a 4 × 4 m sparring mat and weights.

The third round of interior renders, rooms 15 to 28, all landed on style. The wine cellar, the bank vault, the barber, the music room, the social room and Our Price stand out. The gym's ring reads far too big for its room, four rooms look out onto brick streets instead of Market Row, and the range shows three targets for two lanes.

Fourteen more rooms, 28 in all. Each upstairs room gets its own character: a walnut study, a light Scandinavian studio, an industrial maker space, a 1960s recording studio, Scandinavian guest rooms, a mid-century cocktail lounge and an English country snug. Below: a vaulted brick wine cellar, the Midland Bank vault, which doubles as the safe room, and a modern range in oak. And the boxing gym, the barber, Our Price and the gallery.

The second round of interior renders. The pub is snug now, the pool's garden a narrow walled well, and the main suite looks down on Market Row. The cars in the showroom drifted towards a recognisable maker, the suite's view grew a tiered fountain and old lamp posts, and the bakery reads larger than its 5 × 8 m.

Six more rooms: Trattoria Lucia's dining room, a calm modern family kitchen behind it, the Kingsway Motors showroom, the sim rig room in the style of a classic motoring club, the Marlowe & Pike library with its hidden bookcase, and Hartley's baking kitchen. The pub is kept small, at 30 m².

The first eight interiors rendered. The Regal, the Blockbuster shop with its hidden stair, the speakeasy, the spa and the games lounge are the strongest. The pub came out about twice its size.

Blockbuster gets a back room. The shop holds VHS, DVD, Blu-ray and games, and the spare room above it becomes a games lounge, reached by a hidden stair behind a swinging section of the New Releases wall, under a STAFF ONLY sign.

The second render round, all thirteen prompts on model rev Q. Views 10 to 13 are new: each side of Market Row straight on, every shop in order. The arrival, the aerial, the pub and trattoria, Blockbuster, the lightwell and the south side are the strongest.

Rev Q refines the outside: dressed stone plinth, quoins, copings and kneelers, stone heads and sills, oak slatted screens parked beside the windows, bronze gutters, a plain stone door surround with a bronze canopy and lantern, voussoir arches and a datestone on the coach house, and dry stone walls, bollards and meadow round it.

Kingsway Motors becomes a modern premium showroom: frameless glass, a backlit charcoal fascia, a polished stone floor and five plaques naming defunct British marques. Plaques were chosen over spaces for real salvaged badges.

Names from closed chains, in this design's own lettering and never their logos: Our Price replaces Spin City Records, Midland Bank replaces The Northern Counties Bank, and Texas Homecare replaces Benchmark Trade Supplies. With The Regal, Blockbuster and Trattoria Lucia, there are six hero fronts. Woolworths, Ottakar's, ABC and Threshers were left for now.

Rev P adds rooms, and the courtyard grows from 28 × 24 m to 34 × 28 m. A swimming bath, a barber and spa, a speakeasy behind a bookcase, a bank vault, a wine merchant, a florist in a sunken lightwell, and an archery and air rifle range. The big rooms go below ground. A post office, a bike shop and a sweet shop were left out.

The first render round, eight prompts. Travertine and veined marble give way to dense pale limestone, which stands up to frost and salt air on this coast, and the prompts now ask for calm stone with no veining. The aerial pulled the garage out as a separate barn, and the street view moved The Regal and Blockbuster to the north side; both prompts now lock what goes where.

Revisions H to N set the look. The outside becomes a modern cottage row in stone and white render with charred timber corners. The courtyard tried Hanseatic timber houses, then settled on Milan made modern under a floating roof plate, with every front in bronze and glass except the heroes.

A fresh start, separate from an earlier courtyard brief: a house that looks like a quiet cottage row outside and is a private street of shops inside. The street is called Market Row.