Ideas Factory/ the foundry

29 on the go · 3 materials
nothing here is finished

The Electric at night. A black fascia reading THE ELECTRIC, CINEMA, CULTURE, CONVERSATION, a row of bulbs under it, the doors open onto a lit foyer, NOW SHOWING and COMING SOON posters either side, and a dark car in the foreground.

← the floorCourtyard house/shopfronts·if / 049

6. The Electric

The cinema, mostly solid, with poster cases and a ticket window instead of glazing.

The card

shopfronts 06 of 07

6. The Electric

shopfronts 06 of 07idea_049

The notes

rendered

Black terrazzo, dark bronze, cold cathode lettering. Two bays at 3 m, and this is the one front that is mostly solid: poster cases, a ticket window, and a door.

48 m2 on the south west, and it is blind on the outward face as well, which for once is not a stylistic choice. A cinema wants no daylight from any direction. Every other room in this building is arguing for more light and this one is arguing for none, which is why it sits where it does.

The fit out is the expensive part rather than the front: acoustic isolation, tiered seating, projection, AV. £70,000 to £150,000 of the cost plan sits behind this two bay elevation, and almost none of it is visible from the square.

Poster cases are the right answer to a solid front. They give the elevation something to change, which matters when the other six fronts are doing the work of looking like a street. A cinema that never changes its posters is just a black wall.

The plates

1 · lift any one out
The Electric at night. A black fascia reading THE ELECTRIC, CINEMA, CULTURE, CONVERSATION, a row of bulbs under it, the doors open onto a lit foyer, NOW SHOWING and COMING SOON posters either side, and a dark car in the foreground.
01 · The Electric at night