Ideas Factory/ the foundry

29 on the go · 3 materials
nothing here is finished

A hall in the first look — a cream ground, an italic serif title, and every car in its own bevelled card with a gold figure beside it.

← the floorProvenance/archive·if / 052

The gallery after dark

The look Provenance wore from July 2026 until 15 September 2026.

The card

archive 01 of 01

The gallery after dark

archive 01 of 01idea_052

The notes

live

The first look ran from the day the app was built until 15 September 2026, and it was a gallery lit for the evening: a vignetted cream or near-black ground, every list a stack of bevelled cards, italic Playfair carrying the titles, and gold doing all the accenting there was — borders, figures, buttons and lot numbers alike.

It read as tasteful, and that was the problem. One accent doing every job means nothing the accent touches is emphasised, so a value and a lot number and a border all shouted at the same volume. Cards made it worse: a hall of six cars drew six bordered rectangles competing with the six names inside them, when a hairline says these are separate things and then gets out of the way.

The floor plan had the same fault in a different medium. Ninety-six identical squares were drawn in the same weight as the two rooms standing on them, and because a room was a translucent wash, the grid ran straight through it — built and unbuilt looking alike on a drawing whose whole job is to tell them apart.

What replaced it is on the idea page: petrol-black rooms, square corners, rules instead of cards, and two accents that each do one job — burnt orange for money, verdigris for finding your way. These two pictures are kept because a redesign is only legible next to the thing it replaced.

The plates

2 · lift any one out
A hall in the first look — a cream ground, an italic serif title, and every car in its own bevelled card with a gold figure beside it.
01 · A hall in the first look — a cream ground
The floor plan in the first look — every square of the floor drawn in the same line as the room standing on it.
02 · The floor plan in the first look — every square of the floor drawn in the same line as the room standing on it